Effective Date: 04/28/2025
Unbridled, LLC (“we,” “us,” or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and protect your information when you use the Fatherly app or website (“Service”).
1. Information We Collect
a. Information You Provide
- Name, email address, partner’s name, due date or baby’s birth date, and other onboarding details.
- Chat messages, uploaded files, and profile information.
b. Information We Collect Automatically
- Usage data (e.g., device type, browser, IP address, app usage patterns).
- Analytics data via Google Analytics and Vercel Analytics.
- Cookies and similar technologies for authentication and personalization.
2. How We Use Your Information
- To provide personalized content, advice, and reminders.
- To operate, maintain, and improve the Service.
- To send you marketing emails and newsletters (you may opt out at any time).
- For analytics and usage tracking.
- To respond to your support requests.
3. How We Share Your Information
- Service Providers: We use Vercel (hosting), Neon (database), Mem0 (AI memory), Google Analytics, and Vercel Analytics. These providers may process your data on our behalf.
- No Sale or Unnecessary Sharing: We do not sell your personal information or share it with third parties except as described above or required by law.
4. Cookies & Tracking
- We use cookies and similar technologies for authentication, personalization, and analytics.
- You can control cookies through your browser settings.
5. Data Retention & Deletion
- We retain your data as long as your account is active or as needed to provide the Service.
- You may request deletion of your account and data by contacting david@unbridledgroup.com.
6. Your Rights
- Access & Correction: You may request access to or correction of your personal data.
- Deletion: You may request deletion of your account and data.
- Opt-Out: You may opt out of marketing emails at any time by following the unsubscribe link.
7. International Users
- The Service is intended for users in the United States. If you are located outside the US, your information may be transferred to and processed in the US.
- If you are in the EU/UK/California, you have additional rights under GDPR/CCPA, including the right to access, delete, or restrict processing of your data.
8. Children’s Privacy
- Fatherly is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us for removal.
9. Security
- We use reasonable measures to protect your information, but no system is 100% secure.
10. Changes to This Policy
- We may update this Privacy Policy from time to time. We will notify you of material changes.
11. Contact
For privacy questions or requests, contact: Unbridled, LLC
Email: david@unbridledgroup.com
See our Terms of Service for rules governing use of the app.
